Supposed to be about the crunchiness. I tried them AHH! I still like to make my own bread crumbs and find the crunchiness is all about the temperature I cook at but who am I to say! I like to use hard Italian Bread and season it. Italian seasoned breadcrumbs http://allrecipes.com/personalrecipe/62524650/italian-seasoned-breadcrumbs/detail.aspx You want crispy toast the bread crumbs.